Sano - the animal nutritionists

Our company

Sano - We Are The Animal Nutritionists

Modern animal nutrition, healthy growth – that’s what Sano stands for.

At Sano, we share our decades of experience and expertise in modern animal nutrition, animal health, and animal welfare with farming operations around the world. We offer our customers highly effective, functional products and concepts, along with comprehensive and expert advice. Together, we respond to the global challenges facing agriculture.

Our Sano feeding specialists provide personalised, holistic, and partnership-based guidance at eye level. Every farming operation has its own unique needs and goals — and we understand that deeply. That’s why we follow a systems-based approach in our consultations. This includes not only economic factors to improve farm profitability, but also animal husbandry practices — and, as a matter of course, the welfare of the animals.

Our Company History

Rooted in Grafenwald, at home in the world – that’s perhaps the most fitting way to describe the journey of Sano – Moderne Tierernährung GmbH. Over the past 47 years, Sano has grown from a regional animal feed producer into an international brand.

Throughout the years, Sano has expanded not only in regional importance but has become a globally operating company – now one of the leading manufacturers of mineral feeds, calf milk replacers, feed supplements, speciality products, and more.

Today, we are present in over 35 countries. We are proud of this development, as it reflects not only the growth of our company but also the passion and dedication behind our mission to shape modern, healthy nutrition for livestock.

A long-standing success story needs space to grow – and we continue to grow with purpose.

 

Sustainable Animal Nutrition with a Global Vision - Our Global Sano Locations

Countries with Sano Product Distribution Mexico – Production & Sales South Africa – Production & Sales Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Countries with Sano Product Distribution Germany – Production & Sales Poland – Production & Sales Croatia – Production & Sales Hungary – Production & Sales Serbia – Production & Sales China – Production & Sales

 

Our Commitment – the Sano Spirit

We take responsibility and help advance agriculture in the areas of animal nutrition, animal health, and animal welfare – sustainably, for the benefit of nature, people, and animals. Every day, a step further.

Agriculture

Successful farming relies on healthy, high-performing animals. In close partnership with farmers, we provide expert advice and highly effective product solutions to ensure a balance between profitability, animal welfare, and animal health.

Animal

For us, animal welfare is more than just a word. We are passionate about promoting healthy and species-appropriate feeding. Through our advisory concepts, we analyse and support this philosophy. In close cooperation with veterinarians and scientists, we develop optimal solutions tailored directly to the needs of your animals. We stand for sustainable and future-oriented farming.

People

As a globally operating Bavarian family business, we take the challenge of global food security seriously. We are committed to sustainable and future-oriented farming.

Environment

We are firmly committed to agro-ecological and economic responsibility across generations and actively contribute to sustainable, mindful, and resource-efficient farming.

Richard Waldinger - Sano CEO

Our Vision

"We grow together and foster healthy development for a captivating and mindful agriculture with a future. In doing so, we work agro-ecologically, economically, and sustainably. We are smart, digital, and personally present on site, always interacting with humanity and partnership at eye level — worldwide."

Richard Waldinger

Sano CEO

 

Sano’s Company Goals

Employees,
Who Create Value

Responsibility and loyalty are core values deeply embedded in our company culture.

Healthy
Growth

Our top priority is to feed animals healthily and profitably. This ensures the success of our company and our farming partners.

Our Customers’
Enthusiasm

We create value that can be felt — every single day. That’s why we earn recommendations.

Being a Leader
in Innovation

We expand horizons — our own and those of our partners. Our expertise is built on extensive knowledge gained through our own research and development, global practical experience, and worldwide collaboration with the scientific community.

For a Healthy Future in Agriculture

Our research and development actively contribute to helping your farming operation grow in a healthy way. In close cooperation with international research partners, we focus on forward-looking approaches. At our Sano Agricultural Institutes for cattle and pigs, we investigate innovative feeding methods and gain valuable scientific insights that we are happy to share with you.

This way, we provide you with access to global market know-how, and you benefit directly from our many years of expertise and well-developed products. We guarantee you high-quality feed with powerful, effective ingredients.

Sustainability as a Core Business Principle

Our commitment to a sustainable future starts right here at Sano. We focus on innovative concepts, efficient use of resources, and the highest quality standards to combine ecological, economic, and social responsibility.

Sustainability is not just a goal for us — it’s an integral part of our company culture, from development and production to advisory services. Together with our partners, we are shaping a future-proof agriculture that serves people, animals, and the environment equally.

 

Our Values Make Us Strong – Five Cornerstones of Our Company Culture

How do we treat each other? How do we relate to ourselves and others? How do we act holistically and responsibly? At Sano, we have a clear set of values that shape our professional world. We live these values in collaboration with everyone we encounter daily — whether internally or externally, with our immediate neighbours or across countries. This creates cooperation at eye level, a solid foundation to rely on, and a togetherness that is lived and continuously developed.

Friendship

Reliability and trust are our foundations. We stand side by side and tackle all kinds of challenges together. This conviction is reflected in how we collaborate both internally and externally. We support each other with advice and action — united for shared success.

Commitment to Excellence

We believe true performance is not just about exceeding expectations, but the art of consistently delivering positive surprises. Our own high standards are the driving force behind this, as we strive to continuously improve. This means constantly questioning and optimising — ourselves, our processes, and our products.

Courage

Every day we face challenges, whether small hurdles or bigger tasks. With determination, focus, and courage, we make decisive choices and forge new paths together. We boldly embrace challenges and grow stronger as a team.

Respect

Honest collaboration, openness to other cultures, and responsible use of resources shape our thinking and actions. We value others’ opinions and treat each other with respect.

Holistic Approach

Always keeping the bigger picture in mind. We put ourselves in the shoes of others and consider possible solutions from all angles. For us, there is never just one way. The diversity each person carries and brings forms the foundation of our collaboration. Acting mindfully creates satisfaction and leads to success.

Our Philosophy – Healthy Growth in Every Area

"Our commitment is to feed animals — and through them, people — in a healthy way. Our employees are the heart of our company. With dedication, passion, and loyalty, they shape a positive and trustworthy company culture. Their deep sense of responsibility is evident in every task and role they undertake. They are valued team members and contributors who, through their ideas and efforts, play a vital role in the success of our family business."

Dagmar Waldinger
Sano CEO

This is Sano

smart,
digital &
future-ready
green
mindful
resource-wise
eco-friendly,
animal-safe &
profitable
practical &
customer-
focused
value-driven &
responsible
caring,
human &
personal